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20/03/2015 - Product News

THE EYES SAY IT ALL

Avène Dermatological Laboratories reveal youthful, beautiful eyes with Sérénage EYES Revitalizing eye balm.

Eyes reveals who you are: Sparkling and lively. They are the window of the soul, expressing our emotions and spirit: Strength, liveliness, youth, radiance but also fatigue and age.

Eyes reveal our feeling, but can also indicate lifestyle.

43% of women consider the eyes a priority for beauty. Understandably so, since eyes get all the looks…

About 40% of our attention focuses on the eyes; much more so than the nose (26%) or the mouth (21%).

A WHOLE NEW LOOK
Avène Dermatological Laboratories reveal youthful, beautiful eyes with Sérénage EYES Revitalizing eye balm. The eye contour is perfectly beautified, appearing wider with a smoother, more radiant contour. The eye contour area is transformed, illuminated and appears rejuvenated. This changes everything!

The eye contour is a sensitive area – Four times thinner than the rest of the face, the eye contour is naturally fragile. It is as thin as an eggshell, with higher transcutaneous evaporation, leading to skin dryness. For mature skin that’s already experiencing lipid loss, this dehydration combined with reduced density results in a loss of vitality. The skin becomes less resistant, less elastic and begins to sag and wrinkle.

Intense muscular activity – The muscle of the eye contour area are constantly working. With every blink of the eye, 14 of its 22 muscles are activated, and this happen 10 000 times a day. This reflex contraction causes stress, which accelerates the weakening of skin tissues.

Sligh morning puffiness – When the eyelids remain motionless throughout the night, this causes the lymph to become stagnant and results in poor blood circulation, as well as an accumulation of poorly-eliminated waste. With less vascularization than the rest of the face, the skin of the eye contour is more easily marked with signs of fatigue such as puffiness and dark circles.

COMPREHENSIVE EYE CARE TO TRANSFORM THE EYES
Anti-aging expertise from Avène Dermatological Laboratories provides innovation for mature skin. Sérénage EYES Reviltalizing eye balm, an anti-aging concentrate designed for mature skin. 4 active ingredients for 4 actions.
1. Redensifying and anti-sagging action
2. A cosmetic “lifting” effect
3. Refreshing action
4. Smoothing, protective and nourishing action

Redensify the eye contour, lift the eyelids, reduce puffiness, smooth wrinkles, nourish and protect for refreshed, widened, illuminated and rejuvenated eye contour.

Observed and proven effectiveness
- Eyelids are lifted: 79%
- Puffiness and dark circles reduced: 85%
- Skin is smoothed and the eye contour looks rested: 91%
*Effectiveness observed (% of satisfaction) – 33 women – 21 days – 2 applications per day

To learn more and to watch our beauty secrets massage technique, click on Sérénage EYES Reviltalizing eye balm.

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