The anti-aging active ingredient of the future
A powerful antioxidant, niacinamide is the leading molecule in cellular senescence. Zoom in on the anti-aging ingredient of tomorrow.
Also called vitamin B3, niacinamide is naturally present in our bodies. It is also found in some everyday foods (meat, fish and cereals). This molecule, transported by the vascular system, helps our body to produce energy and restore DNA. However, there is very little stored in the body and with age its effectiveness wanes. Thanks to its powerful antioxidant and protective properties, studies show that it will soon be the anti-aging active ingredient of the future, surpassing hyaluronic acid and vitamin C.
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Ingredient description

Niacinamide with Avène Thermal Spring Water

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6% Concentrate

Our formulation teams have developed skincare concentrates with niacinamide in the Hyaluron Activ B3 range. It ensures an effectiveness against cellular senescence and thus the aging of the skin.
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Antioxidant action

With its antioxidant power, it helps restore skin from UV-related damage, slowing down cell oxidation attacked by free radicals. It helps curb oxidative stress, the main factor in the appearance of signs of aging.
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Increases cell lifespan

With a skin cell longevity of +50%, there is a visible reduction in fine lines and wrinkles as well as improved skin elasticity.

Niacinamide is a leading anti-aging active ingredient. Highly concentrated, this molecule acts against cellular senescence to help reduce the signs of aging. In our skincare products, it is suitable for even sensitive skin.

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A powerful anti-aging complex in our new active ingredient Hyaluron Activ B3

Our R&D teams have developed a synergy of these two active ingredients to slow down the cellular ageing process and its effects on the skin. Niacinamide, concentrated at 6%, combined with pure hyaluronic acid of natural origin, and in high and low molecular weight for optimal hydration and a unique combination to act directly at the source of skin aging.

Prevent skin ageing


Decipher the expert vocabulary

A natural skin cell aging process. Over time cells lose their ability to renew themselves; they secrete pro-life factors and become senescent. The affected cells propagate this phenomenon around them. This is how skin aging accelerates.

A young cell which, after application of niacinamide, becomes senescent less quickly and has a longer life span.


Niacinamide VS. Hyaluronic acid: Which is the best anti-aging active ingredient?


Hyaluronic acid

Hyaluronic acid, in high and low molecular weight, hydrates and plumps the skin. It also helps to target signs of aging by reducing fine lines and wrinkles and combating the appearance of loss of firmness.


Niacinamide also acts on the cause of skin aging. It protects the cells, increases their life span and slows down the phenomenon of senescence. It is therefore suitable to combine these two active ingredients for optimal anti-ageing effects.


The ingredients in our products are carefully selected for their effectiveness.

Hyaluronic Acid

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A microbiome-friendly ingredient naturally found in the skin, capable of intensely moisturizing and plumping the skin.

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Avène Thermal Spring Water

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Thanks to its unique mineral and organic signature, it has softening soothing, and restoring properties.

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Active Bakuchiol

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A natural and powerful anti-ageing active ingredient as effective as retinol.

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